Efit Pre Onboard: My Research Pre-Onboarding on echelonfit.com

Infrastructure Overview

Registered in GoDaddy, echelonfit.com uses Shopify and sits behind the Cloudflare CDN.

Email Services

The platform uses Google email, Klaviyo, and SendGrid for email services.

DNS Hosting

DNS is hosted on AWS.

Marketing and Analytics

For marketing and analytics, it integrates Google Analytics, Facebook Pixel, and a variety of tools for tracking conversions and user interactions.

Global Presence

Several FQDN sister domains are present worldwide.

Product Offerings

Aside from fitness equipment in different verticals like cardio and strength, a comprehensive swag store offers products from sportswear to supplements and training accessories.

SaaS Subscription Model

The SaaS subscription model provides instructor-led training with presence on social media, solidifying the user experience on mobile and desktop.

Content Delivery

Presumably, multimedia content is streamed to IoT devices and offline routines are available to guide and motivate users on their fitness journey.

Next Steps

Once I onboard and see the plan, scope, and deliverables, I will post each week from here on in.